Plaid Effects 2025
Plaid’s keynote event gets a fresh new look, generating massive pipeline for new products.
Building off the momentum of our latest rebrand, the Plaid team adopted a new look and feel for our annual product announcement event. The new branding touched all channels, from video to set design, email marketing to web design. Take a look at how the event came together with some screenshots below!
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The year is 2025. Financial services remain fragmented—held back by siloed data, outdated processes, and unchecked fraud. But the industry stands at an inflection point. Plaid has woven together the world’s most powerful financial network—connecting billions of transactions, hundreds of millions of accounts, and siloed industries, so that they can make smarter financial decisions.
Through immersive design and animation, the Plaid Network will take shape—threads representing data building on each other to form portals and expansive landscapes. We’ll zoom in on new threads being woven into the landscape, lighting them up with our signature holo color - showing the impact new insights can have. The world of finance has never been brighter.
Welcome to the next era.
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Art Direction
